Amplemarket Business Services Privacy Policy

1. Personal information we collect

Customer personal information we directly collect:

In order to operate our website or serve our Customers, Amplemarket will collect various information, including: 

• Business professional information including your name, role or title, company email, company name, company website URL.
• Correspondence, which may include any personal information provided during an email correspondence or customer service engagement.
• Billing, payment and administrative finance information. 
• Information about visitors to our website and how our Customers use our Services, including time spent on our applications, behavioral activity, and metadata associated with software interactions. Please see ‘Cookies and Other Tracking Technologies’ below for more information.  
• Applications for employment, including any associated information.

Personal information our customers provide through our business services:

When our Customers use our Business Services, they may enable Amplemarket to process various types of personal information on their existing customers, consumers or end clients (“End Clients”). Below, we provide a list of the commonly processed personal information of End Clients. Please note, the below list is not exhaustive of all personal information, and is intended to serve as a sample set.  

• Contact information such as name, role or title, employer, business email address, and business phone number.
• Lists of email addresses and information sent in email correspondence.
• Lists of phone numbers and information discussed on such calls.
• LinkedIn profile, and credentials to synchronize their LinkedIn profile with our Business Services.  
• Proprietary information about their business relationships, including historical transactions, engagements, communications and notes about correspondence.  
• We also collect information on business activities, including engagement rates, number of leads generated, which campaigns are functioning best, conversion rates, and trends.

2. How we use personal information

Subject to the terms of our client agreements, we may use personal information for the following purposes: 

• To provide our Business Services, including;
  
  
  • Identifying and engaging with prospective customers, including through the use of artificial intelligence or machine learning in order to create new prospecting audiences. 
  • Synchronization of prospective customer data through your customer relationship management databases or communications systems.  Amplemarket's use of data received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirement. 
  • Use of Amplemarkets Google Chrome extension to interact with LinkedIn and engage in additional prospecting activities. 
  • Creating compelling and relevant content for sales and marketing outreach 
  • Measuring marketing, advertising, sales and communications performance
• Customer support, including email and chat. 
• To improve our Services, for example, we may modify our website user interface based on user behavior. 
• To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud.
• Aggregated or anonymous information about the various types of information, integrations, metadata and performance metrics to ensure our Services are serving their intended purposes and for product improvements.
• For any legal purpose necessary, including IP protection, or if Amplemarket is required to process information as a result of a court order or other legal or regulatory proceeding. 

3. How we disclose personal information

Our Services provide Customers with the ability to synchronize certain external software or data applications with Amplemarket, which may include the transfer of personal information. Some of the types of applications are:

• Data Accuracy Verification. 
• Cloud Or Other Storage Services.  
• Customer Support.
• Customer Relationship Management.
• Call Centers.
• Email Service Providers.

Subject to client agreements, we may disclose Customers information in order to: 

• Protect the legal rights of our company, our employees, our agents, and our affiliates.
• Protect the safety and security of those who access and use our Services.
• Detect and protect against fraud.
• Comply with law or legal process.
• Complete a legal transaction related to the sale of our business or any assets.

Amplemarket may share aggregate or anonymous information for any purpose. This means that the information we share does not identify specific individuals, or is combined with other data to protect your privacy.

4. Privacy choices

With respect to our Business Services (versus our Data Broker activities which are subject to a separate privacy notice here), subject to rights provided under applicable privacy laws, we endeavor to provide our Customers with the right to exercise the following choices with our use of your personal information:

• Access the personal information we maintain about you. 
• Delete the personal information we maintain about you. Please note that we reserve the right to retain any information necessary to comply with our legal obligations, including financial reporting. 
• Correct inaccurate personal information we maintain about you
• Opt out of certain uses of your personal information, notably:
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  • Marketing Emails: To opt out of marketing e-mail communications, you may click the ‘unsubscribe’ link in the marketing emails.
  • Marketing Text Messages: To opt out of marketing text messages, you must reply STOP to the text message. You agree that texting ‘STOP’ in response to our text message is the only reasonable method of opting out. You also understand and agree that any other method of opting out, including, but not limited to, texting words other than ‘STOP’ or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.
  • Tailored advertising using cookies: Refer to our list of advertising services below for company-specific choices, or visit https://optout.aboutads.info to exercise an industry-wide opt-out. In addition, you may reject or delete cookies through your browser settings.

You can exercise these rights by contacting us at privacy@amplemarket.com or through your account representative. Please do not contact us at this email address for consumer-related privacy requests.

5. Cookies and other tracking technologies

Like many companies, we use cookies, pixels, and other tracking technologies to collect information about your browsing activities, your interactions with our websites or emails, and to serve tailored ads for our advertisers through other websites. There are a number of ways to opt out of having your online activity and device data collected through these Services for our advertising purposes, which we summarize below. 

• Tailored advertising using your email address. If Amplemarket has collected your email address, it may be used for tailored advertising on other websites, including through social media such as LinkedIn. To opt out of this use, please email us at privacy@amplemarket.com.
• Chrome Extension. If you have added our Chrome Extension to your browser, you can remove it anytime through your browser controls. For more information, visit; https://support.google.com/chrome_webstore/answer/2664769?hl=en  Please note that removal of the Chrome Extension does not limit Amplemarket’s use of information previously collected through the Chrome Extension. In order to exercise any data subject rights associated with information previously collected through your user of our Chrome Extension, you must initiate a data subject request by emailing us at privacy@amplemarket.com.
• Advertising Industry Opt-Out Tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting https://optout.aboutads.info for U.S. residents, and https://www.youronlinechoices.ca for Canadian residents or https://www.youronlinechoices.com/ for European residents.
• With Each of Our Vendors Individually. The following advertising or marketing service partners offer opt-out features that let you opt-out of use of your information for interest-based advertising or profiling:

Advertising-Related Cookies and Tracking Technologies

Google — Google Advertising Opt Out

LinkedIn — LinkedIn Advertising Opt-Out

Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

6. Security

We maintain reasonable safeguards to protect against unauthorized access, use, modification, and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish.

7. Retention

We will retain Customer personal information according to the terms of our written agreements, and then for a minimum of five years in accordance with our Customer retention policy. 

8. U.S. state-specific notice

Certain U.S. states have enacted comprehensive privacy laws that create additional privacy obligations for businesses and provide their residents with additional privacy rights. While most of these privacy rights are associated with our Data Broker activities which are referenced in our Data Broker Privacy Notice, the following may apply to our website and Business Services;

Additional Privacy Rights:

In addition to the rights granted above, if you are a resident of a state with enhanced privacy rights,  you may also have the right to:

• Opt out of the “sale” or “sharing” of your personal information for the purpose of cross-context behavioral or targeted advertising. Please visit the ‘Your Privacy Choices’ and ‘Cookies and Other Tracking Technologies’ sections above to exercise your rights to opt-out of the ‘sale’ of your personal information.   
• Opt out of profiling or automated decision making.  Amplemarket currently does not engage in any activities that would require enabling such a choice at this time.
• ‍Sensitive Personal Information. Amplemarket does not collect or ‘sell’ sensitive personal information associated with our website or Business Services.

Appeal:

If we deny your privacy request, you may appeal that decision by emailing us at privacy@amplemarket.com. If you are still unsatisfied with our response, you have the right to file a complaint with your state attorney general.

9. EEA/UK notice

The European Economic Area (“EEA”) and the United Kingdom (“UK”) have each enacted privacy laws. The European Union’s (“EU”) and the UK’s General Data Protection Regulation (collectively, the “GDPR”) create additional privacy obligations for ‘Controllers’ of personal data and provide EU and UK residents with additional privacy rights.

Legal Basis:

Under the GDPR, we process personal data under the following legal bases:

• Collection and Processing of Our Customer or their End Users Personal Data to maintain and fulfill the Services: Contract Fulfillment.
• Allowing our Customers to initiate a business relationship relevant to the a data subject's role within such data subject’s business or organization, including but not limited to exploring business opportunities, collaborations, or the sale of services or goods, while excluding any form of consumer-oriented offers or exclusively personal communications: Legitimate Interest.
• Use of customer service tools on our Platform: Contract Fulfillment.
• Improving our website and Services: Legitimate Interest.
• Product or Service-Related Communications to Customers: Legitimate Interest.
• Use of cookies and other tracking technologies: Consent, Legitimate Interest.

Controller Designation:

Under the GDPR, we are designated as a ‘Controller’ of our licensed, as well as our Customer’s, personal data.

Cross-Border Data Transfers:

Amplemarket may store personal data in the United States. As such, if you are a resident of the EEA, UK, or Switzerland, we may transfer to, and store the data we collect about you, to countries other than the country in which the data was originally collected, including the United States. Those countries may not have equivalent data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA, UK, and Switzerland.

For our Business Services, we may rely on the Standard Contractual Clauses (“SCCs”) adopted by the European Commission for the transfer of personal data to countries that have not received an applicable adequacy decision, as well as the UK’s ‘International Data Transfer Addendum’ to the SCCs.

In addition, Amplemarket participates in the European Economic Area, the United Kingdom, and Switzerland Data Privacy Frameworks, developed by the US Department of Commerce in conjunction with the European Commission, the UK Government, and Swiss Federal Administration. Data Privacy Framework, incorporated into this Privacy Policy, is available here and a list of its participants can be found here.

Adherence to Data Privacy Framework Principles. Amplemarket adheres to EU-US Data Privacy Framework and the UK Extension to the EU-US Data Privacy Framework, as well as the Swiss-US Data Privacy Framework. Certification with the Department of Commerce ensures adherence to these Principles. If a conflict arises, the Principles take precedence.

Onward Transfers to Third Parties. For onward transfers to third parties, we ensure compliance with Notice and Choice Principles. Contracts establish data processing limits and require the same level of protection as our Principles. Agents must comply with privacy protection requirements and notify us of any inability to meet obligations.

Discrepancies. In cases of any discrepancy between this Policy and the Framework Principles, the latter governs. We safeguard personal data received from the UK, EU, or Switzerland in accordance with GDPR, UK, or Swiss data protection laws and principles, including cross-border transfers adhering to GDPR solutions like the Standard Contractual Clauses contained in the European Commission's Implementing Decision (EU) 2021/914 of 4 June 2021, as amended from time to time (EEA) and as adopted by the UK and Switzerland. 

Responsibility for Data Processing. We remain responsible for personal information processed under GDPR, and we're liable for any inconsistency with Data Privacy Framework Principles in onward transfers, unless proven otherwise.

Jurisdiction. The Federal Trade Commission oversees Amplemarket’s compliance with the Data Privacy Framework.

Complaints and conflict resolution. At Amplemarket, we take your concerns seriously. Our priority is to address any issues you may encounter and ensure your satisfaction. Our goal is to handle your complaint promptly and make things right for you. If we’re unable to resolve your complaint, you can contact the American Arbitration Association, our U.S.-based third-party dispute resolution provider, free of charge, at https:/go.adr.org/dpf_irm.html.

Binding Arbitration Details. Under certain circumstances, you may invoke binding arbitration for complaints regarding DPF compliance when other dispute resolution procedures have been exhausted. For more details on your option to invoke binding arbitration as an individual, please visit the Data Privacy Framework website as you must follow certain procedures and fulfil certain conditions (v. Section c) of the Recourse, Enforcement and Liability Principle).

Data disclosure. Without prejudice to your privacy choices referenced above, we may be required to disclose personal information in response to lawful requests by public authorities, including those made for national security or law enforcement purposes.

For more information on cross-border transfers of your Personal Data or the appropriate safeguards in place, please contact us at privacy@amplemarket.com.

Additional rights for UK or European Economic Area residents:

In addition to the rights granted above, if you are a UK or EEA resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en.

10. Children’s privacy

We do not intentionally collect any personal information from children under the age of 16. If you believe we have obtained personal information associated with children under the age of 16, please contact us at privacy@amplemarket.com and we will delete it.

11. Third-party links

The Services may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of any other site that collects personally identifiable information.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time as we update or expand our Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.