How to personalize cold emails at scale with persona based selling

How to personalize cold emails at scale

At Amplemarket we are lucky to be working with sales teams across a wide range of industries, territories, funding stages, sizes etc... This allows us to gather thousands of data points on a daily basis and provides us with great insights about sales performance.

We have noticed that one factor driving above average sales performance is personalization. Great sales people personalize more and write more relevant emails. They leverage all the data about their prospects to personalize and increase the relevancy of their outreach - doing what we call Persona Based Selling.

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How does personal based selling help you personalize emails?

Persona Based Selling does not mean that they are writing every email from scratch. Amplemarket's templating language allows sales teams to personalize and target at scale. This helps sales teams also improve email deliverability, open rates and reply rates but most importantly they generate more meetings.

Here is how targeted and relevant your email templates can be if you leverage our templating language:

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With Amplemarket you can target at scale!

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How does persona based selling when you're automating cold emails?

Ideally sales teams want to personalize their outreach by taking into account information that they have collected about their prospects.

Some examples of prospect related information:

• Role: e.g. VP's have different problems than Managers; you can use that knowledge to adapt your value propositions.

"Given your position in the company as VP, I understand it can be difficult to ensure that managers are aligned with your goals.”

• Location: e.g. if a prospect is in San Francisco, and another one is in Paris; you can use that knowledge to provide them with the right local set of customer examples.

“As a business based in San Francisco, you might be interested in how to reach out to potential customers located in FiDi, SoMa, Union Square, or Embarcadero who need your services.”

• Industry: e.g. if one prospect works in the healthcare industry and another one is in cybersecurity; you can use that knowledge to share different case studies depending on their industry.

“Working in the healthcare industry, you likely face strict regulations and patient privacy concerns. Here's how our product addresses these specific needs, ensuring compliance while improving efficiency.”

• Day of the week: e.g. an email sent out on a Monday might not be the same as an email on Friday, or even on Saturday.

“Since it's Friday, I thought I'd reach out with a quick tip to inspire your strategy planning for the week to come. How about we sync on Monday so I can show you in more detail?”

With Amplemarket you can easily personalize your outreach by using the information about your prospects in order to target them with the most relevant messaging. All the information you have about a prospect can be used to personalize your message.

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5 ideas to personalize cold emails at scale

1. Use the prospect's role

The following message uses a conditional block on the prospect's job title ('Sales' or not) to tailor the salutation.

Note: in all the following image the conditional blocks will be on the left pane and end result for each prospect on the right.

If you have more than one job title you can tailor

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2️. Use the prospect's seniority

You can use a prospect's seniority to adapt your call to action. A VP is addressed differently than other seniority levels.

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3. Use the prospect's location

You can apply the logic to different locations as well. Do you like coffee? Propose to the prospects based in your town to go and grab a coffee ☕️ in your favorite coffee bar.

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4. Leverage the day of the week the message is sent

Personalize your messaging depending on the day of the week you are reaching out. We have tried it, it works!)

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5️. Combine multiple personalization fields

Combining 4 of the conditional blocks: 1. day of the week, 2. title, 3. country, 4. seniority we can craft a very personalized outreach. In the image below you can see how personalized and targeted every single email is.

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Get creative and personalized. Now only the sky becomes the limit 🚀.

Happy prospecting!