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Product innovation

Run outbound in Claude and ChatGPT with Amplemarket

Published: Mar 06, 2026

Arjun Krisna

Product Marketing Manager

TL;DR

Amplemarket now connects to Claude and ChatGPT. Search for prospects, enrich contacts, and build lead lists without ever leaving the conversation.

You already use Claude or ChatGPT daily for outbound, researching companies before calls, drafting cold emails, and brainstorming angles for tough accounts.

But every time you need real sales data, you leave the conversation.

You open Amplemarket in another tab, search for what you need, copy it back, and continue where you left off.

The AI helps, but it does not have access to your pipeline.

That changes today.

Hi, everyone. João here from the Amplemarket product team with a quick, but hopefully exciting update. So I'm sure you're well aware of how useful Claude and ChatGPT can be for your own outbound tasks. Right? Like, from helping me with account research to copywriting, etc. But the thing is when you need real sales data, you still have to leave the conversation and go get this context from your own sales teams. We're fixing this today. With the new Amplemarket MCP, Amplemarket now works directly inside your own Claude or ChatGPT accounts. So let's go through a use case together so that you can see, like, some of the capabilities of our new MCP. So let's say that next week, I'm heading to Austin, and I wanna use that as an opportunity to meet some of the design leads there at some of those smaller startups. With this prompt, I can now ask Amplemarket to run the search for me using Amplemarket's database. And I'm doing this from my desktop, but I could perfectly be doing this on the go with my smartphone. And Amplemarket in this case is returning, like, a list of leads. It has LinkedIn if I wanna get more information about them. And from here, I could easily also ask Amplemarket to add them to a list to use later or to a sequence. And so as you can imagine, like, the range of use cases that are available to you are really very broad. You can think about using the MCP to do more research or get more context from your CRM, from your own target accounts. You can also think about using the MCP for, like, the more performance related questions. So what are my best performing sequences, my best performing templates, my best performing channels, and so on and so forth. The key thing is that now everything happens right where you already work. So connect your Amplemarket accounts and give it a try and let us know. Bye bye.

Amplemarket now works directly inside Claude and ChatGPT through MCP (Model Context Protocol), an open standard that lets AI assistants connect to external tools securely.

MCP (Model Context Protocol) is an open standard that allows AI assistants like Claude and ChatGPT to connect securely to external tools and access real data in real time.

For sales teams, it means your AI assistant can now search for prospects, enrich contacts, pull up past activity, and build lead lists, all using your real Amplemarket data.

No tab switching. No copy-pasting.

Instead of switching between tabs, you just ask.

What you can do today

Find qualified prospects

Describe your target in plain English. Amplemarket returns qualified prospects inside the conversation.

For example:

“Find VPs of Engineering at fintech companies in NYC with 200 to 500 employees.”
“Show me marketing directors in Europe at SaaS companies that recently raised Series B.”
“Find the founders of the top five companies launched on Product Hunt this week, create a list called Founder Outreach, and add a note on what each company launched.”

Prepare for meetings

Access everything you need on someone directly in one prompt.

For example:

"Tell me about jane@acme.com before my meeting tomorrow."
"Find the email and phone number for Sarah Chen, VP of Sales at Lattice."
"Find the sales leaders at the main sponsors of Human X 2026."

Research accounts

Get a full picture of any company directly in the conversation.

For example:

"What can you tell me about stripe.com?"
"What's Acme Corp's tech stack and company size?"
"Research Company X — pull recent news, their sales tech stack, and how their revenue org is structured."

Check contact history

Pull up past activity so you never go in cold or overlap with a teammate.

For example:

"What were my previous touchpoints with sarah@acme.com?"
"Show me accounts tagged 'Enterprise' and 'High Priority'."

Create and manage lists

Build and manage your lists without leaving the conversation.

For example:

"Create a list called Q1 Outbound Targets."
"Add these 20 people to my Web Summit 2026 list."

We’ll continue expanding what’s possible inside ChatGPT and Claude.

Soon, you can search for accounts, enroll leads in sequences, and more.

How to connect

Getting started takes less than a minute. No API keys or complex setup.

Follow our step-by-step setup guide

Did you know?

You can also use AI assistants to complete manual tasks faster.

We have updated manual task execution to open in regular browser tabs so tools like Claude can interact with the full flow.

If you have bulk manual tasks to complete, give it a try.

Get started

Your AI Assistant no longer has to work without access to your pipeline.

Already using Amplemarket? Connect your account to ChatGPT or Claude.

Sign up now to learn directly from João Pena, Senior Product Manager at Amplemarket, as he reveals five outbound workflows that will elevate your sales process in Claude and ChatGPT.

New to Amplemarket? Start a free trial and try it today.

Frequently asked questions

MCP stands for Model Context Protocol, an open standard that allows AI assistants like Claude and ChatGPT to connect securely to external tools and data sources. In the context of sales, it means your AI assistant can access your real sales data, search for prospects, enrich contacts, and manage lists directly within the conversation instead of requiring you to switch between tabs.

Once connected via MCP, Amplemarket works as a tool inside your Claude or ChatGPT conversation. You can ask in plain English to search for prospects, look up contact details, research companies, check past activity with a contact, or build lead lists, and the AI assistant pulls the data directly from your Amplemarket account without you leaving the chat.

You can find qualified prospects using natural language filters, prepare for meetings by pulling up contact and company details, research accounts including tech stack and org structure, check previous touchpoints with a contact, and create or manage prospect lists. All of this happens inside your AI assistant without switching to a separate tab or tool.

No. The setup takes less than a minute and does not require API keys or complex configuration. You simply sign in with your Amplemarket account when prompted and the connection is ready to use immediately.

Model Context Protocol is an open standard that lets AI assistants interact with external tools and data sources in real time. For sales teams, it matters because it removes the friction of switching between your AI assistant and your sales platform. Instead of copying data between tabs, reps can prospect, research, and manage outreach directly inside the tools they already use every day.