Intent Signals

Winning sales signals to power your growth

Track buying signals others miss, and act with unmatched context across channels.

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Product screen displaying Amplemarket's Duo Copilot's intent signals list

“Amplemarket is incredibly insightful for spotting sales signals. It’s really easy to find triggers and information about the prospects I’m trying to reach.”

Lewis Bell

SDR Mid Market

Actionable prospect insights

Custom CRM signals

Hey there. Today, I'm really excited to announce our latest launch, custom CRM signals. So in a world where signals like job changes, funding, etcetera, are getting increasingly commoditized, your CRM is a gold mine. And you can now use that data to trigger personalized multichannel outreach directly inside Amplemarket's Duo Copilot. Let me show you how simple it is to set up those place. So if you head over to our signal list, you will see that we now have a new one called custom CRM signals. We obviously already offer, a bunch of out of the box signals, but custom signals gives you full flexibility to create any way you want as long as you have the data to support it. So the first thing you will want to do to configure your custom signals is to define whether they are a person level or a company level custom signal. Then you will want to point to a source in your CRM from where we can access, this data, and that can be as easy as creating a CRM report like I have here with the most recent leads that I've downloaded our one of our assets in our website. And then you can optionally map additional context fields that will help Duo personalize its messages, to the leaks. Speaking about messaging, you can obviously prompt or instruct Duo to create very bespoke approaches for whenever one of these signals is detected. Then as soon as you, save the the signal, once it's set up, those signals will obviously show up in your feed just like all of the others, but now powered by your own CRM data. With Custom Signals, you can run a ton of creative sales place, like tracking product usage, surfacing expansion opportunities, or reengaging with leads who booked the meeting but didn't show up. Head over to our website today and explore all of the creative place you can run with custom CRM signals and get inspired. Give them a try and make sure that you never miss the right moment to follow-up. Enjoy.

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Frequently asked questions

Buyer intent signals are observable actions or behaviors that show when a prospect is actively evaluating solutions. Amplemarket tracks 20+ signals, including website activity, company news, product usage, job changes, CRM updates, and third-party insights. Monitoring these in real-time helps sales teams prioritize high-intent leads and reach out at the right moment.

Intent signals track prospect actions across websites, CRM, product usage, and third-party sources. Amplemarket filters signals by your ideal customer profile and triggers automated, context-rich outreach to engage prospects when they’re most likely to convert.

First-party intent comes from your own properties, like website visits and product usage, offering highly accurate insights. Third-party intent comes from external sources, like G2 reviews or Slack discussions, and helps identify early-stage prospects. Amplemarket combines both for precise, timely outreach.

Top B2B signals include pricing page visits, demo requests, job changes, content downloads, and competitor review interactions. Multiple signals stacking together indicate high purchase intent, helping teams prioritize outreach for faster conversion.

Custom CRM signals let you trigger actions based on your unique sales logic, like lead score thresholds, opportunity stage changes, or renewal dates. Amplemarket monitors these conditions and automatically starts personalized outreach sequences or alerts sales reps.

ROI is tracked by measuring response rates, meetings booked, pipeline growth, and revenue from signal-driven leads. Amplemarket’s analytics show how signals influence engagement and closed deals, helping you optimize sales outcomes quickly.