Closing Ratio

The closing ratio is the percentage of leads or opportunities that a sales team successfully converts into paying customers.

To calculate your closing rate, you divide the number of closed deals by the total number of leads and multiply by 100.

For instance, if you closed 15 deals out of 60 leads, your closing ratio would be (15/60) * 100 = 25%. A higher closing ratio indicates a more effective sales process and better performance.