5 reasons why Amplemarket is the best ZoomInfo alternative

ZoomInfo has been a heavyweight in B2B sales for years, offering one of the biggest databases in the game — 174M emails, 70M direct dials, and a solid set of tools to help activate your data.

But size isn’t everything.

Need global prospecting data? That’s extra. Want sales engagement tools? Also extra. 

Trying to downgrade or cancel ZoomInfo? Good luck.

And with contracts that can climb past $40K a year, ZoomInfo’s pricing isn’t exactly  budget-friendly either.

So, what if you could get high-quality B2B leads and AI-powered sales engagement without the limitations or hidden fees? 

That’s where Amplemarket comes in as the best alternative to ZoomInfo

Jordan Ramsay, Chief of Staff at LatchBio, sums it up perfectly:

“I thought buying ZoomInfo might be a safer bet. I was so wrong — Amplemarket has incredible reliability, even better customer service, and does all of this for an affordable cost.”

Key features of ZoomInfo

• Contact database with 174M verified emails and 70M direct dials
• Chrome Extension
• Buyer intent signals
• Email and phone outreach

Before we dive into the five reasons Amplemarket is the better ZoomInfo alternative, here’s what real users on G2 have to say

Addressing top ZoomInfo pain paints

ZoomInfo might be a sales industry incumbent, but it's not without its problems.

Here are some of the most common complaints of ZoomInfo users — and how Amplemarket compares.

Pain point #1: High cost & pricing transparency

The ZoomInfo pricing problem

Let's talk about the elephant in the room: ZoomInfo's pricing. If you've researched or used ZoomInfo, you've likely experienced the sticker shock.

ZoomInfo typically requires annual contracts starting at $15,000-$20,000 per year for basic access. And that's just the beginning.

If you need more seats, advanced features, or additional data, the price climbs quickly, often reaching $30,000-$50,000 annually for growing teams.

What makes matters worse is the lack of transparency. Many customers report discovering additional fees only after signing contracts, with costs for "premium" features that should arguably be standard.

How Amplemarket takes a different approach

At Amplemarket, we believe in straightforward pricing that scales with your needs:

• Transparent pricing structure with all features clearly listed
• No hidden fees or surprise charges after you've signed
• Flexible contract options including monthly plans (no annual commitment required)
• Per-seat pricing that makes sense for teams of all sizes

Most companies that switch from ZoomInfo to Amplemarket save on their up front subscription costs while gaining access to a more comprehensive platform that includes not just data, but engagement tools and AI capabilities too.

Pain point #2: Data accuracy issues

The ZoomInfo data challenge

Data is only valuable if it's accurate. Unfortunately, many ZoomInfo users report significant issues with data quality:

• Outdated contact information (especially problematic with today's high job mobility)
• Incorrect titles and roles
• Missing direct dial numbers
• Incomplete company information
• Low email deliverability rates

In our research, we found that sales teams using ZoomInfo often report spending additional time verifying contact information before outreach, negating much of the efficiency a data provider should offer.

Amplemarket's approach to data quality

We've built Amplemarket with data accuracy as a foundational principle:

• Continuous verification process that checks data freshness every 90 days
• Multi-source validation that cross-references information across platforms
• AI-powered accuracy scoring to prioritize the most reliable contacts
• Real-time email verification before sending to prevent bounces
• Feedback loop system that improves data based on user interactions

Amplemarket maintains a 94%+ data accuracy rate compared to industry reports of ZoomInfo's 70-80% accuracy. This means fewer bounced emails, more connections, and less time wasted on manual verification.

Pain Point #3: Contract inflexibility

The ZoomInfo contract trap

If you've ever tried to adjust or cancel a ZoomInfo contract, you know it can feel like trying to escape quicksand. Their typical approach includes:

• Rigid annual contracts with limited flexibility
• Difficult cancellation processes with significant advance notice
• Auto-renewal clauses that can catch customers off guard
• Substantial penalties for early termination
• Limited ability to adjust seat counts mid-contract

This inflexibility creates significant risk, especially for growing companies whose needs might change quickly.

Amplemarket's flexible approach

We believe your data provider should adapt to your business needs, not the other way around:

• Flexible contract terms including month-to-month options
• Simple cancellation process without jumping through hoops
• Ability to scale seats up or down as your team changes
• No penalties for changing plans to better suit your needs
• Transparent renewal process with plenty of notice

Pain point #4: Limited customer support

The ZoomInfo support experience

Customer support shouldn't be an afterthought, but many ZoomInfo users report challenges including:

• Long response times for technical issues
• Limited onboarding assistance
• Additional fees for premium support
• Difficulty reaching knowledgeable representatives
• Minimal training resources for new users

When you're relying on a platform for your sales team's daily operations, this level of support simply isn't sufficient.

The Amplemarket support difference

We've built our support model around one simple idea: your success is our success.

• Dedicated customer success manager for every account
• Comprehensive onboarding program included at no extra cost
• Average response time under 4 hours for support tickets
• Regular check-ins to ensure you're getting maximum value
• Extensive training library with on-demand resources

Pain point #5: Overwhelming interface & limited AI capabilities

The ZoomInfo user experience

ZoomInfo's platform has grown through acquisitions, resulting in an interface that many users find:

• Cluttered and difficult to navigate
• Requiring significant training to use effectively
• Lacking modern AI capabilities beyond basic automation
• Siloed from actual sales engagement tools
• Requiring multiple additional platforms to execute campaigns

This complexity creates a steep learning curve and reduces adoption among sales teams.

Amplemarket's streamlined, AI-enhanced approach

We've built Amplemarket from the ground up as an integrated, AI-powered platform:

• Intuitive interface designed for how sales teams actually work
• AI sales copilot that assists with personalization and outreach
• Intent signal detection to identify high-potential prospects
• Integrated engagement tools that eliminate platform switching
• Continuous AI improvements based on performance data

The result is a platform that not only provides data but actively helps your team use it more effectively.

Now that we've covered the potential problems with ZoomInfo, here are five reasons why Amplemarket could be a superior alternative:

Reason 1: Advanced AI capabilities beyond basic data — an AI copilot that books meetings for you!

Most sales tools flood your inbox with company-level updates like funding rounds, press releases, maybe a job change here and there.

That’s great, but if everyone gets the same signals, how do you stand out?

ZoomInfo’s Copilot mainly tracks company-wide events, like funding or hiring trends, with limited contact-level insights. 

This often leads to generic, spray-and-pray outreach to supposed buying committees instead of specific high-intent contacts.

Sure, you can send AI emails through ZoomInfo Copilot, but for a multichannel approach, you’ll need additional tools like their recent Salesloft partnership or Outreach (which costs as much as ZoomInfo itself).

Amplemarket’s Duo, on the other hand, works like a real AI sales copilot. 

It doesn’t just surface signals, it figures out which ones actually matter.

• Tracks 100+ buying signals, from competitor connections and job changes to LinkedIn activity and even podcast mentions.
• Writes the perfect outreach for you. Duo researches each contact and crafts hyper-personalized multichannel sequences — no templates, no manual typing.

The result? 

Reps save 2.5 hours per day and reach 2x more prospects with AI-powered outreach that actually converts.

Just ask Jack Lindsay, an SDR at Thrive Learning — since using Duo, he’s seen a 200% increase in opens and replies, gets 3.5x more responses on Duo-sourced leads, and saves 2 hours a day on manual prospecting

“With Duo, I spend about an hour each day just reviewing the signals it’s brought me and I can’t imagine how long it would take me to find them otherwise.”

Reason 2: Superior data accuracy & freshness

A big B2B database is great until you realize how much of it is outdated.

ZoomInfo claims 235M profiles, but only 174M emails are verified. 

And if you’re selling outside the U.S., you’ll need to pay extra for a Global Data Passport just to access international B2B contacts. Even then, their European coverage sits at just 39.5M profiles.

Meanwhile, Amplemarket keeps your prospect data fresh with 70M updates every week — no add-ons, no hidden fees.

• 300M+ profiles and 200M+ mobile numbers, all multi-step verified.
• Less than 3% bounce rates, ensuring high deliverability.

And if you’re wondering, “Does every B2B data provider claim they have the best sales leads?” — you’re right, they do.

But don’t just take our word for it. Try the ‘Mickey Mouse’ test:

Search for “Mickey Mouse” in any database. If you get results, that’s a red flag. It means their data isn’t properly verified. Give it a shot and see for yourself.

Maybe try a few random names too!

Martin Lamberti, Founder & Managing Director, Level 180, puts it best:

"There’s something about the way Amplemarket retrieves and validates data that puts it way ahead of competitors like ZoomInfo.”

Reason 3: LinkedIn prospecting & outreach without the grind

Prospecting on LinkedIn shouldn’t feel like a scavenger hunt. 

But with ZoomInfo’s LinkedIn extension, you’re stuck pulling contacts one by one or exporting a mere 25 leads at a time from Sales Navigator. 

All you get are company insights — buying signals, hiring trends, and funding scoops — not much help when you need contact-level data to prospect at scale.

Amplemarket changes the game. With our AI-powered Chrome extension, you can instantly:

• Reveal LinkedIn prospect contact details
• Export up to 2,500 leads in bulk (not just from Sales Navigator, but also from LinkedIn posts, events, and ads).

And it doesn’t stop at finding leads. 

Amplemarket lets you set up fully automated LinkedIn sequences so you get the best of ZoomInfo, LinkedIn Sales Navigator, and top-tier outreach in one place. 

No manual follow-ups, no wasted time; just seamless, end-to-end outreach that actually works.

As Pavan Pant, Vice President of Global Sales at Blues Wireless, shares

"Amplemarket allowed us to streamline our outreach by combining all the best elements of Zoominfo, LinkedIn Sales Navigator and top-tier email sequencing — all with tight LinkedIn integrations."

Reason 4: Integrated multichannel & LinkedIn engagement platform

ZoomInfo lets you send AI-powered emails and make calls, but if you want a true multichannel campaign think LinkedIn, email, and calls working together; you’ll need to stitch together external integrations. 

This makes a sales rep’s day-to-day a headache — constantly juggling CSV imports instead of selling.

And while their AI emails sound impressive, users still have to manually input prompts and extra details to get a decent email. That’s not automation — that’s extra work.

Amplemarket does things differently. It:

• Pulls company value propositions automatically
• Tracks high-intent signals
• Builds hyper-personalized multichannel sequences — no manual input required.

And when a lead replies? 

Amplemarket’s AI copilot, Duo, has pre-drafted responses ready for every objection or question, so you can send the perfect reply in one click and book meetings without breaking a sweat.

Just ask Nicole Hoops, BDR Manager at Vouch Insurance:

"Adding multiple contacts from an SFDC report into a cadence has always been a challenge with ZoomInfo, but Amplemarket made it seamless. The process was smooth, efficient, and worked without a hitch!"

Reason 5: Better deliverability & performance metrics

ZoomInfo hands you a list of email addresses, but what happens after you hit send? They don’t offer any real deliverability support, leaving sellers wondering why their emails go to spam.

Amplemarket takes it a step further. Not only do you get verified emails, but also the tools to ensure they land in inboxes.

• Automated inbox placement tests track where your cold emails are landing and flag any issues before they hurt your outreach.
• AI-powered email warmup gets new domains up to speed, ensuring they can handle volume without getting blocked.
• Multiple mailbox support helps distribute sending load, and Duo even analyzes which mailboxes are healthy and which need extra warming so you always know the best way to reach your buyers.

Check out the detailed feature comparison.

ZoomInfo might be the big name, but bigger isn’t always better.

Why take our word for it? If you’re looking for a ZoomInfo alternative, get a free Amplemarket trial today and see the difference for yourself.