Ever wondered how some sales teams always seem to hit the jackpot with their leads? 

It’s not just luck—they’re tuned into the signals that scream “high-intent” before anyone else even notices. 

Picking out ready-to-buy prospects from your Total Addressable Market can feel like looking for a needle in a haystack, so being in a position to identify buying signals can save you valuable time and help you hone in on. 

But what signals should you be looking for? And how can you spot them to ensure you’re connecting with the right leads at the right time?

Let’s dive into the world of lead signals! In this blog, you’ll discover just how easy it can be to uncover advanced intent signals and add a new level of precision to your outreach. 

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What are signals when qualifying leads?

Lead signals are those subtle (and sometimes not-so-subtle) cues that indicate a prospect is on the verge of making a purchasing decision. Think of them as flags that help you pick out high-intent leads from other, not-so-hot ones.

These signals can be digital behaviors, such as interacting with specific content, or organizational changes, like new leadership appointments, job movements, or company growth. Understanding and interpreting these signals helps you prioritize your outreach, tailor your messaging, and, ultimately, close deals more effectively.

The challenge comes in knowing how to find these signals efficiently so you can scale your intent-based outbound plays. 

For example, tracking prospect job changes alone can eat into your prospecting time if you’re having to do all your research manually. In the meantime, you could be missing out on other signals because you don’t have the bandwidth to keep track of everything at once.

That’s where Amplemarket comes in!

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What are the lead signals to choose from in Amplemarket?

With Amplemarket Duo, you can use AI to monitor all your favorite signal sources simultaneously and identify high-intent leads as they appear. 

This makes it easy for you to scale your signal-led selling because you no longer have to choose which signals to prioritize. 

Your prospecting precision and conversions will become more consistent because you’ll always be focusing on the leads that want to hear from you right now

The best part is that signal-led selling with Amplemarket barely requires any input from you; you just receive a list of in-market leads from the second you log in - refreshed every day:

Amplemarket Duo brings you leads from over dozens of different signal filters. Let’s take a look at some of them:

Recent job changes

When someone changes their role or company, it often means they’re in a position to make new purchasing decisions or influence existing ones. This signal often points to new opportunities or shifts in the prospect's priorities!

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Past customer job changes

It’s also worth keeping an eye on job changes of past customers. Say a former product champion joins a new company in your Ideal Customer Profile (ICP) – it would be worth connecting with them to see if they could introduce you to new stakeholders and advocate for your solution. 

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Past prospect job changes

Similar to current leads, job changes among past prospects can signal a renewed interest or a change in their buying authority. This is your chance to re-engage with them and explore new opportunities.

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People engaging with relevant LinkedIn posts from your competitors on LinkedIn

When prospects interact with your competitors’ posts, they’re likely exploring alternatives. Monitoring this engagement can help you identify when and how to approach these prospects with your own value propositions.

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G2 reviews of your competitors

G2 reviews give you an insight into what your prospects think of your competitors’ solutions! Anything other than a 5* review probably means there’s room for improvement, which opens the door for you to position your product as a superior choice.

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People engaging with relevant LinkedIn posts from thought leaders in your space

With Amplemarket, you can choose which industry leaders’ posts you want to monitor according to what content your ICP typically interacts with. Engagement with these posts often reveals prospects facing particular problems, seeking new solutions, or other insights. This is a great opportunity to align your outreach with the trends and topics they’re interested in.

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People engaging with posts mentioning specific keywords on LinkedIn

If prospects are engaging with posts that mention keywords relevant to your product or service, it shows they’re interested in those topics. Use this information to tailor your messaging and demonstrate how your solution addresses their specific needs.

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People engaging with LinkedIn posts from your own company or any employees of your company

Engagement with your company’s LinkedIn content signals people are already aware of your brand. Prospects interacting with your posts or those of your team are likely more open to learning about your offerings and could be ready for a deeper conversation.

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Followers of your company on LinkedIn

New followers of your company’s LinkedIn page are showing interest in what you offer. This is a strong signal that they’re looking to stay updated on your latest developments and offerings.

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Visits to your LinkedIn profile

Frequent visits to your LinkedIn profile suggest that prospects are researching you or your company. This could be a prelude to a buying decision, and it provides the perfect trigger to reach out with a personalized message.

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Companies currently hiring for specific roles (or hiring in general)

When companies are hiring for roles that align with your product’s benefits, it often indicates growth and potential new needs; it’s the perfect time for you to start a conversation about their growth and offer solutions that support their goals.

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Companies that have just raised a funding round

Companies that have recently secured funding are often in growth mode and looking for solutions to support their new objectives! This is a perfect opportunity to present how your product can help them build on their growth momentum.

And that’s not even all! Amplemarket Duo has lots more signal triggers built-in to bring you fresh high-intent leads matching your ICP every single day. To see more, sign up for a demo today!

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What is the best lead signal for high-intent leads?

The best lead signals are those that provide clear, actionable insights into a prospect’s readiness to buy. There’s no single signal that trumps all others, largely because different prospects will have different levels of urgency and it depends how your ICP typically engage with vendors!

Signals like engaging with high-intent content on your LinkedIn, checking out your competitors, or interacting with relevant content are strong indicators of high intent. Leveraging these signals allows you to prioritize leads who are actively considering a purchase – and doing so with Amplemarket makes your signal-led selling effortless!

Remember, signal-based selling is all about using these insights to tailor your approach and engage prospects at the right moment. To see how Amplemarket can help you nail your messaging as well as your timing, why not sign up for a demo?

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