How entrapeer's 2-person sales team increased meeting bookings by 60%

Background

Entrapeer is an evidence-based innovation platform that houses the world’s largest use case database. The platform leverages AI-powered market intelligence to help enterprises discover use cases for emergent technology and identify the right B2B startup partners to pursue their next best business opportunity.

The young company was only founded in 2022 but already boasts a network of 2 million startups and 70+ global enterprise clients, and they recognized that consolidating their operations early on would give them the best competitive advantage within their corporate innovation niche. The team has been using Amplemarket for less than a year and already describes it as a game-changer.

The Challenge

Entrapeer’s sales team initially comprised just one individual. It fell upon Head of Business Development, Zeynep Gabralı, to build and scale a sales stack fit for their overall objective: to build brand awareness amongst their target market and establish authority as thought leaders in their field.

Specifically, this required:

• Access to accurate and extensive global data
• The ability to identify and filter their niche target audiences effectively
• The ability to conduct efficient and sustainable outreach to maximize sales opportunities.

"I previously used other solutions in the industry, but Amplemarket proved to be a game-changer."

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The Solution

When the Amplemarket team reached out to entrapeer via cold outreach, Zeynep was immediately impressed by the platform’s capabilities (capturing leads from events), and its use of AI struck a chord with the innovation-driven entrapeer team.

Amplemarket’s features ticked all the important boxes:
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1. Consolidation of outbound sales processes between data enrichment, flexible social prospecting, and integrated sequencing to maximize the productivity of the starting sales team.
2. Hyper-specific lead filtering and dynamic personalization to complement entrapeer’s case-by-case approach to customers.
3. Sophisticated AI-powered lead intelligence that would support more relevant and creative outbound approaches.

"We were really drawn to Amplemarket for its impressive AI. The LinkedIn automation that encompasses real-time prospecting and sequencing easily saved me around 2 hours per day. There are so many features, like the sequence templates, that help you build a more efficient sales process straight away."

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Zeynep made her first sales team hire whilst switching to Amplemarket, and Rana was able to hit the ground running with a more sophisticated sales engine.

"Using Amplemarket in my first full-time sales position has given me a great opportunity to learn the best outbound practices! I’ve already noticed deliverability improvements and we can now target our specific audience segments more precisely. I’m excited about implementing Buying Intent Signals to see how we can take this further."

Rana Can Deniz, Sales Development Representative

The Results

Since adopting Amplemarket in January, the small but mighty entrapeer sales team has recorded impressive results:

• 60% increase in meetings booked and 40% increase in free trials arranged via Amplemarket outbound, with trials being especially high converters.
• 2+ hours saved per day per user, saving on early recruitment costs.
• Improved data quality, especially in the EU, boosting the company’s international outreach.
• Smooth and effortless onboarding thanks to an intuitive platform interface.
• Deliverability improvements and enhanced outbound reach thanks to Amplemarket’s in-built domain support and analytics.

Amplemarket has proven valuable for the young company in scaling operations and results by maximizing the potential of existing personnel.

"We describe Amplemarket as our best friend, our 3rd sales colleague, because the automation is so useful! We’ve been holding off making further hires because Amplemarket has provided such amazing value and scalability."

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The Conclusion

The company is now looking forward to implementing Amplemarket’s Buying Intent Signals in the coming months to double-down on highly-qualified leads.

Despite having a small sales team, entrapeer has smashed the ceiling of scalability by choosing to consolidate sales processes with cutting-edge AI early on. We look forward to seeing the team and their capabilities continue to grow as they confirm their place as champions of innovation!

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Learn more about entrapeer's innovation intelligence platform here and follow them on LinkedIn.