What's the best AI assistant for sales? 8 top tools and how to choose

Sales has always been (and always will be) about human connection. 

But there’s no reason you can’t use technology to enhance those connections.

The trouble is, there are now so many AI sales assistants, AI copilot software solutions, and other sales enablement tools to choose from that figuring out which is best for your team is far from easy. 

Here’s our quick guide on what to look for when shopping for an AI sales assistant, things you should consider when making purchasing decisions, and a few of our favorite AI tool suggestions.

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What exactly is an AI sales assistant?

Let's cut through the tech jargon. Different solutions will boast different features, but generally speaking, an AI sales assistant is like having a brilliant, tireless virtual colleague that can:

• Research potential leads in seconds
• Integrate your various data sources and platforms
• Craft personalized outreach messages at scale
• Bring you real-time insights during sales conversations
• Handle mind-numbing administrative tasks and data updates
• Predict the best times and ways to engage prospects

Some AI sales assistant software (like AI SDRs) are literally designed to replace your human sales reps by automating everything about your outbound.

Others, like Duo AI Copilot, are designed to support human reps in managing their day-to-day tasks better, improving efficiency, and making it easier for them to hit quota.

Whether you want your tools to be fully autonomous or more like an assistant or copilot is, ultimately, up to you. But remember to do your research to find out if the solutions you’re looking at are really capable of everything they claim to do.

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Choosing your AI sales assistant: a strategic remap

Selecting the right AI sales assistant isn't like picking any other tool. These tools are more comprehensive, nuanced, and customizable than typical sales tools.

It’s almost better to approach this purchasing decision as you would hiring a high-performing colleague for your sales team.

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Who needs to be involved in the decision?

Sales leaders, individual sales reps, and your IT team all have crucial perspectives to consider.

For sales leaders, it's about seeing the big picture. How will this tool align with our overall sales strategy? What productivity gains can we realistically expect?

The ROI isn't just about dollars and cents - it's about empowering your team to work smarter, not harder.

Sales reps want something that feels like a superpower, not a hindrance. They're looking for a tool that saves time, provides the insights they need, and is easy to get to grips with from the first time they log in. The best AI assistant should feel like a natural extension of their sales skills.

Your revenue operations or technical team will be thinking about security, integration, and scalability. Can this tool integrate smoothly with your existing systems? Does it meet compliance requirements? Will it cause more headaches than it solves?

Make sure all your key stakeholders get the chance to review your prospective tools and voice their opinions so you can come to a consensus that satisfies everyone.

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Measuring true value beyond the price tag

ROI with AI sales assistants goes way beyond simple cost savings. 

Of course, when testing your tools, you'll absolutely want to track traditional metrics such as:

• Increase in sales productivity
• Reduction in time spent on administrative tasks
• Improvement in lead conversion rates
• Reduction in customer acquisition costs
• Expansion of sales team's reach

But you should also consider the qualitative benefits that this new breed of tools has to offer, like:

• Boosting team performance and morale
• Faster onboarding for new reps
• Giving reps more confidence and autonomy in all sales tasks
• Enhancing customer experiences from first touch
• Making your go-to-market approach more consistent and precise

Remember to check out customer case studies or ask for referrals to see which tools other teams would (or wouldn’t) recommend.

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Top AI sales assistants (Our recommendations!)

1. Amplemarket Duo: the only all-in-one sales copilot 

Amplemarket Duo represents the next generation of sales intelligence!

More than just an AI tool, it's the first all-in-one sales assistant that adapts to your go-to-market strategy and helps you optimize every aspect of your outbound.

Key features:

• Hundreds of personalized intent signals surfaced the second you log in
• AI-generated, fully optimized outbound sequences tailored to each lead
• Automated in-depth lead and lead research
• Seamless workflow automation across all your outbound channels
• Advanced LinkedIn outreach capabilities, including voice cloning
• AI inbox management for faster objection handling and meeting booking

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2. Salesforce Einstein: enterprise AI intelligence

For organizations deeply embedded in the Salesforce ecosystem, Einstein offers a powerful AI layer that transforms your CRM from a simple database into a predictive sales powerhouse.

Einstein is primarily designed for enterprise-level sales teams looking for deep, integrated intelligence.

Key features:

• Advanced predictive lead scoring
• Automated task prioritization
• Natural language processing capabilities
• Comprehensive customer interaction optimization
• Sophisticated sales forecasting tools
• Deep CRM native integration

3. HubSpot Breeze: holistic sales and marketing AI

HubSpot Breeze offers a suite of AI agents that cover multiple aspects of the sales and marketing funnel. 

It's ideal for teams looking for an all-in-one solution that can still be broken down into traditional silos as needed.

Key features:

• Multi-agent AI system (Content, Social, Prospecting, Customer)
• Seamless CRM-integrated workflow
• Intelligent sales pipeline optimization
• Automated task management
• Comprehensive data enrichment
• Unified marketing and sales platform

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4. Clari Copilot: conversation intelligence specialist

Clari Copilot focuses on providing deep insights into sales conversations and offers you real-time guidance and post-interaction analysis. 

It's perfect for teams looking to understand and improve their call and meeting strategies.

Key features:

• Real-time meeting and conversation insights
• Automated call summarization
• Detailed conversation tracking
• Deal risk identification
• RevGPT generative AI capabilities
• Enterprise-grade security
• Proactive deal management recommendations

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5. Humantic AI: behavioral intelligence specialist

Humantic AI takes a unique approach to sales intelligence by focusing on human behavior prediction. 

The tool aims to decode and categorize prospect personalities, helping sales teams craft more meaningful and effective interactions based on the way individual prospects approach purchasing decisions.

Key features:

• Advanced personality and behavior prediction
• Personalized communication recommendations
• Insights into prospect decision-making styles
• Tailored approach suggestions for different personality types
• Enhanced relationship-building strategies
• AI-powered coaching for sales communication

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6. Salesfinity: AI-powered conversation acceleration

Salesfinity focuses on breaking through the noise of B2B sales by providing intelligent conversation and connection tools. 

At the platform’s core is an intelligent, AI-powered parallel dialler designed to help sales teams connect with decision-makers more efficiently and effectively.

Key features:

• AI-powered lead prioritization
• Automated meeting scheduling
• Intelligent conversation routing
• Real-time contact verification
• Multi-channel outreach optimization
• Reduced time-to-connection for sales teams

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7. Momentum: strategic pipeline intelligence

Momentum takes a holistic approach to sales intelligence, providing deep insights into pipeline dynamics and opportunity management. It's particularly powerful for teams looking to understand and optimize their entire sales ecosystem.

Key features:

• Advanced pipeline health tracking
• Predictive opportunity scoring
• Comprehensive deal risk assessment
• Intelligent account prioritization
• Real-time pipeline notifications across your platforms
• Automated strategic recommendations

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8. Nooks AI: conversational intelligence coaching

Nooks AI specializes in transforming sales conversations through advanced AI-powered analysis and coaching. 

The Nooks AI Assistant helps teams stay at the top of their game by taking care of busywork – like dialling, prospecting, and call analysis – so they can focus on high quality engagements.

Key features:

• Real-time conversation analysis
• AI-driven sales call coaching
• Automated performance feedback
• Conversation intelligence and tracking
• Personalized improvement recommendations
• Integration with major CRM platforms
• Scalable training and development tools

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The future is collaborative intelligence

Here's the most important thing to understand: 

We don’t believe AI is replacing salespeople any time soon. 

What we’re experiencing is a new paradigm of selling, where human creativity and emotional intelligence are enhanced by technology.

The most successful sales teams won't be those with the most advanced AI, but those who learn to collaborate most effectively with their AI tools!

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Ready to level up your productivity and performance with an AI sales assistant?

If you're serious about transforming your sales approach, you’re ready to explore AI sales assistants. 

Our recommendation? Start with a demo of Amplemarket Duo and see the future of sales in action!