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Sales Glossary

Sales Plan

Strategic document outlining objectives, goals, tactics, and action plans for the sales team to achieve revenue targets, providing a roadmap with clear timelines, budget, and resources allocation.

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Churn Rate
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Closing Ratio
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Commission
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Contact
Content
Conversion
Conversion Rate
Cost Of Sales
Cross Selling
Customer Acquisition
Customer Acquisition Cost (CAC)
Customer Confidence
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Customer Lifetime Value
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End Of Month Forecast
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Expressivity
Features, Advantages and Benefits (FAB)
Firmographic Data
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Forecast Accuracy
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Gatekeeper
Generic Email Address
Global Account Management (GAM)
Go-to-Market (GTM) Strategy
Historic Customer Life Value (CLV)
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Hot Lead
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Impressions
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Inbound Sales
Indirect Competition
Infographic
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Integrations
Key Account Management (KAM)
Key Accounts
Key Performance Indicators (KPIs)
Key Purchasing Criteria
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Lead Qualification
Lead Scoring
Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
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Mailing State
Mailing Type
Major Account
Manual Email
Mapping
Market Development
Market Fragmentation
Market Penetration
Market Research
Market Segmentation
Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
Middle of the Funnel (MOFU)
Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
Opportunity Management
Organic
Out of Office Extraction
Outbound Sales
Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
Pipeline Generation
Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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