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Sales Glossary

Customer Segmentation

Categorizing customers based on purchasing behavior to develop targeted sales and marketing strategies, enhancing seller effectiveness and understanding customer needs.

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Features, Advantages and Benefits (FAB)
Firmographic Data
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Infographic
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Lead Time
Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
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Mailing State
Mailing Type
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Manual Email
Mapping
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Market Fragmentation
Market Penetration
Market Research
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Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
Middle of the Funnel (MOFU)
Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
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Organic
Out of Office Extraction
Outbound Sales
Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
Pipeline Generation
Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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