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Sales Glossary

Customer Acquisition Cost (CAC)

Total costs associated with acquiring a new paying customer, encompassing marketing and related expenditures.

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Customer Acquisition Cost (CAC)
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Features, Advantages and Benefits (FAB)
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Mailing State
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Market Research
Market Segmentation
Marketing
Marketing Qualified Lead (MQL)
Meeting Conversion Rate
Meetings Booked
Metrics
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Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
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Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
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Organic
Out of Office Extraction
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Overdue Task
Pain Point
Persona
Pipeline
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Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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