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Sales Glossary

Global Account Management (GAM)

An approach for nurturing long-term relationships with major global customers to create new business opportunities and generate greater revenue, requiring global coordination, culturally sensitive approaches, and a global account team aligned with clients' organizational structures.

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Global Account Management (GAM)
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Non-sales Activities (NSAs)
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On-target Earnings (OTE)
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Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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