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Sales Glossary

Key Performance Indicators (KPIs)

Metrics indicating if individuals, teams, or a company are reaching set targets over time, aiding data-driven decision-making and informing sales processes.

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Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
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Mailing Type
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Market Fragmentation
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Meeting Conversion Rate
Meetings Booked
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Mirroring
Modern Selling
Mutual Action Plan (MAP)
Needs Analysis
Negotiation
Net Promoter Score (NPS)
Non-Lead
Non-sales Activities (NSAs)
Objection
Objection Handling
On-target Earnings (OTE)
One-off Task
Open Opportunities
Open Rate
Opportunity Generation
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Organic
Out of Office Extraction
Outbound Sales
Outbound calls
Overdue Task
Pain Point
Persona
Pipeline
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Pipeline Velocity
Plugin
Power User
Predictive Analysis
Procurement
Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
Proof of Concept (POC)
Prospect
Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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