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Sales Glossary

Key Account Management (KAM)

The process of planning and managing a mutually beneficial partnership between an organization and its most important customers, vital for long-term growth and requiring significant investment in time and resources.

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Product-qualified Lead (PQL)
Professional Services Consultant (PSC)
Profit Margin
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Prospecting
Qualification
Qualified Lead
Qualify
Quota
RFI
RFP
RFQ
Ramp-up Time
Referral
Reply Rate
Response Time

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